Brad Sugars: reviews & complaints

1 anonymous report about Brad Sugars

August 7th, 2026

My coach gave me advice I could have got free, and it cost me a fortune

I want to be fair here, because this is a franchise and I know the coach you get is luck of the draw. Mine was not good. The sessions were generic. Set goals, do more calls, track your numbers. Things I could have read in any business book. When I pushed for something specific to my industry I got told to cold call more. I was paying a serious monthly figure for that. What bothered me most was how loosely my numbers and my situation were talked about in front of other clients. I had assumed what I shared stayed between us. Getting out was harder than getting in, and nobody wanted to take responsibility for the fact that a year of coaching had moved nothing. If you are considering it, look up the specific coach and the specific franchise, not just the brand name. Other people have said similar: https://www.trustpilot.com/review/actioncoach.co.uk https://www.reddit.com/r/Scams/comments/1ej4x6p/actioncoach_brad_sugars/ https://business.actioncoach.co.uk/complaints-policy

What people are saying publicly

Summaries of reviews published elsewhere about Brad Sugars. Follow the link to read the original in full.

“Independent franchise analysis of ActionCOACH: a total start-up cost of roughly $64,000–$139,000 including a $45,000 franchise fee, with median franchisee revenue of about $158,000 — useful context if you are weighing up the numbers.”
February 1st, 2026 · Source: FranchiseVS
“A long-standing complaint filed against ActionCOACH Business Coaching and Brad Sugars. It is from 2008, so treat it as historic rather than current.”
October 22nd, 2008 · Source: Ripoff Report

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